Fun: The Overlooked Special Ingredient

You’re walking over a bridge. Or a hill. Or whatever landmark in your hometown that has the best view. You turn your head and notice the sun setting down. Light streams through buildings and over the horizon. It’s a perfect image. You whip out your phone, stick out your tongue, and snap a selfie with the sun in the background. You crop the photo, give it the right filter, upload it to your social platform, and watch the likes and comments roll in. You feel good. You keep on walking, looking for that next perfect shot.

Read More
Josh Udall
Meet Your New Social Feed

We live on social media. Every part of our lives, from sports to politics to pop culture, is documented, analyzed, and critiqued online. We love to debate and discuss a myriad of topics with each other through social platforms.Twitter is unquestionably one of the titans on the medium. Ten years into its existence, it remains a popular site for social engagement. It’s a main source of news, information, and entertainment for millions of people. It’s our main line to the hottest topics.

Read More
Josh Udall
Learn More About Mapt

watzan is thrilled to announce big changes to our award-winning app. We’ve improved the heat map and integrated social media elements. We’ve also changed its name from Zen to mapt, as we feel it better reflects our goals.Our name change is easy to explain. We want our app to serve as a guide at conferences or any other field. We lay out everything to lead people to the content they want to see. We’re your map.

Read More
Josh Udall
Advertisers Need to Hustle

We like to discuss big marketing and technology upheavals. We postulate possible social media advancements and potential customer benefits. We look forward, always searching for the next big thing. It can get a little complicated and abstract. For this article, let’s rewind.

Read More
Josh Udall
The Facebook-eBay Ecommerce Experience

We’ve discussed Facebook’s previous attempts to merge shopping with its platform. Early this year, we went in-depth to figure out why the buy buttonhasn’t taken off for them and other online outlets, yet. We’ve also discussed their recent Marketplace feature, which attempts to create a 24/7 yard sale. Facebook clearly wants to build an online shopping juggernaut. It hasn’t found the right combination just yet, but they continue to experiment. Their latest foray could be a winner, and they won’t be doing it alone. In fact, they seem pretty hands off with it. Enter eBay.

Read More
Josh Udall
Twitter’s Tiny Step Forward

It’s been awhile since we’ve talked about Twitter. The last time we ventured into the social media bird’s realm, it was the proverbial belle of the ball. Twitter seemed to be on the market and rumors abounded that Google, Salesforce, and even Disney wanted to scoop it up. Everyone speculated on what each company could accomplish with Twitter’s vast social resources. It was a great time for armchair predictions.

Read More
Josh Udall
Facebook's Nonstop Yard Sale

It’s a beautiful Sunday afternoon. You haul the final cardboard box of CDS, DVDs, and old National Geographic magazines to the table you’ve set up in front of your house. You lay out the hand-written price tags and pull up a seat. All around you, people assemble their tables full of memorabilia, trinkets, and junk. It’s a neighborhood yard sale.

Read More
Josh Udall
Our Latest Article is on Genioso

A month ago, everyone was up in arms about Facebook’s location data tracking. Now the dust has settled, we take a look at what went wrong and what companies can learn from Facebook’s mistake. You can read all about it in our latest article on Genioso Event Magazine.

Read More
Josh Udall
Ads vs. Creativity: A WhatsApp Story

It’s a story we can recite in our sleep at this point. Company barges on the scene with a hot app. They build up a massive customer base built on the strength of the platform and a promise. Company is bought out (usually by Facebook). Company makes decision that betrays its original promise. Angry customers grabs their virtual pitchforks and berate the company until the next online outrage.

Read More
Josh Udall
Twitter’s New Strategies

Twitter’s a social media kingpin. It’s more than that: It’s a cultural institution at this point. It’s become an ingrained part of our society, of our language. I’m sure you’ve checked it at least once today. It’s sturdy, popular, and strong. It’s also stagnant.

Read More
Josh Udall
What’s Holding Back Amazon’s Dash Button?

In the Seinfeld episode “The Rye,” George needs to replace a rye bread to avoid embarrassment (it’s a long story). He conscripts Jerry to buy a new loaf at a bakery. Unfortunately, an old woman buys the last rye bread and Jerry, after begging for the loaf, is forced to steal it, uttering the immortal phrase, “Shut up, you old bag.”

Read More
BlogJosh Udall