Back in those dismal days of 2020 we were all holed up in our homes and restricted in our ability to do as much as wander around the neighbourhood. Amongst the fearful silence came a wave of conversations. Suddenly it seemed like everyone, and their dog, was piling into Clubhouse. For a moment i...

More ink has been spent on the topic of AI disruption and integration in media than any other topic. Much of the discourse has been around the threat AI-generated content poses to human copy writers and creative professionals. Many threats are overblown but that is a topic for a different time. ...

What is the business of Google? The normal response is to say, ‘a search engine.’ It’s a convenient answer and it looks to be the case but it’s not correct. Instead, the business of Google is promotion.  Brands give Big G funds to promote them when a target audience member searches a relevant q...

Initially, social media platforms operated with emphasis on their social aspects. If you think back to the early days of Facebook user behavior was all about connecting with friends, family, and acquaintances. One was, in effect, pulling content from connections to fill a feed. The platforms rel...

In advertising there are those who design assets and those who plan the deployment thereof. The first group of folks work for creative agency. The second work for strategic – also known as planning – agencies. When it comes to medical marketing the strategic agencies are in trouble.  Recently, ...

We’re not going to name names. Okay, we’re going to name one but it’s ancillary to the discussion – Twitter.  Recently, Twitter started to publicly show view counts on each tweet. It’s nothing revolutionary given that video sites have been doing the same since day one. However, an embarrassing t...

Bridging the Audio Gap. • In 2022, 31% of consumed media was audio while only 6% of ad spend went to the space. • The audio gap is the gulf between the media your audience wants to engage with and the amount of spend your brands allocate to it • In the HCP space, audio efforts need to fit brand ...

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